Cookie storage keys and tracking tags run with explicit mechanical consent
New Jersey's Handyman, LLC uses local storage keys and browser cookies strictly to preserve session intake states, maintain communication tokens in our dispatch chat console, and record advertising campaign origins when paid click traffic lands on our Pequannock dispatch terminal. We do not sell visitor profiles, deploy cross-site biometric fingerprints, or run concealed marketing pixels.
This document is organized into four technical sections below. Use the tab controls to review essential runtime tokens, advertising click identifiers, Consent Mode v2 parameter states, and our direct opt-out mechanics.
Notice Effective Date & Scope
This Cookie Policy took effect on 2026-10-17 and applies to all visitors accessing newjerseyshandyman.net from residential locations across New Jersey, the United States, and international jurisdictions. It governs all browser-based persistent tokens, session variables, and third-party advertising cookies managed by New Jersey's Handyman, LLC.
Cookie Categories in Operational Use
We group all storage mechanisms executed on this domain into three distinct tiers:
-
Tier A: Strictly Necessary Operations. Essential cookies and local storage items required for baseline website functionality. These include the cryptographic CSRF timestamp and anti-spam verification token in
sijuc5b.php, the active conversation session key inducu04a.php, and the local storage flag recording whether you accepted or declined measurement cookies. These tokens execute automatically and cannot be disabled without breaking form transmission or chat desk polling. - Tier B: Diagnostic & Analytical Measurement. Telemetry cookies configured to report aggregated visit counters, error-code occurrences, and scroll depth metrics. These tags verify server performance and reveal whether our pricing schedule and Pequannock callout rates render legibly on mobile screens. Analytical storage runs under Consent Mode v2 controls and remains blocked until explicit user consent is registered.
- Tier C: Paid Search & Display Advertising. Marketing tags and click parameters dropped when a visitor arrives through Google Ads, Microsoft Advertising, or Meta Ads campaigns. These identifiers verify ad delivery and prevent billing fraud on commercial clicks. They never record domestic payment information, social security numbers, or structural residential flaws unrelated to your handyman inquiry.
Itemized Browser Storage & Cookie Schedule
The following audit schedule itemizes every cookie and browser storage key executed by newjerseyshandyman.net, stating the setting authority, purpose, and enforced retention window. Our website keeps chat transcripts for 6 months, stores the record of a consent choice for 6 months, and purges server and access logs after 30 days:
| Key Identifier | Authority / Host | Classification | Operational Purpose | Retention Lifetime |
|---|---|---|---|---|
site_consent_v2 |
newjerseyshandyman.net | Strictly Necessary | Stores visitor consent status (granted or denied) for advertising and analytics cookies. | 6 months |
chat_token |
newjerseyshandyman.net | Strictly Necessary | Maintains direct communication token in local storage for the direct repair desk chat session. | 6 months |
at_stamp |
newjerseyshandyman.net | Strictly Necessary | Cryptographic unix millisecond render token embedded into inquiry forms to prevent automated spam bot posts. | Session only |
_gcl_au |
Google LLC | Advertising | Google Ads conversion linker reading gclid click parameter to attribute inquiry leads accurately. | 90 days |
_ga |
Google LLC | Analytics | Google analytics measurement token distinguishing unique visitors across aggregated repair service sessions. | 13 months |
_uetsid |
Microsoft Corporation | Advertising | Microsoft Advertising Universal Event Tracking session identifier capturing msclkid campaign traffic. | 24 hours |
_uetvid |
Microsoft Corporation | Advertising | Microsoft Advertising visitor continuity token tracking repeated visits following search ads. | 13 months |
_fbp |
Meta Platforms, Inc. | Advertising | Meta Ads browser identifier recording fbclid click tokens from residential repair service campaigns. | 90 days |
Advertising Platforms and Click Identifiers
New Jersey's Handyman, LLC actively runs paid commercial advertising to reach homeowners throughout Morris, Passaic, Essex, and surrounding Northern New Jersey communities. When you click an advertisement sponsored by our company, the hosting network attaches an alphanumeric click identifier string to the destination web address.
We receive paid clicks today from three commercial platforms, each using its verified identifier: Google Ads, Microsoft Advertising, and Meta Ads.
- Google Ads: Traffic arriving from Google search and performance networks attaches the gclid (Google Click Identifier) parameter to our landing URL. This token enables Google Ads to verify that a genuine search query for handyman or drywall repair resulted in site arrival, preventing billing fraud on our account.
- Microsoft Advertising: Traffic originating on Bing or the Microsoft Advertising network attaches the msclkid (Microsoft Click Identifier) query string. This tag associates the landing event with our ad campaign to measure callout inquiry efficiency.
- Meta Ads: When residential home improvement repair campaigns run on Facebook or Instagram, Meta Platforms attaches the fbclid (Facebook Click Identifier) parameter to the URL to evaluate ad reach among homeowners.
These identifiers operate exclusively to measure advertising cost efficiency and campaign delivery. They do not grant us access to your private profile, your residential property deed, or your personal messages. Furthermore, nothing on this website or in our advertising copy shall be construed as a claim that Google Ads, Microsoft Advertising, or Meta Ads has endorsed, reviewed, approved, or verified New Jersey's Handyman, LLC.
Consent Mode v2 Signal Architecture
To guarantee complete compliance with global privacy standards, our dispatch portal operates Google's Consent Mode v2 framework (also referred to across industry documentation simply as consent mode). When you land on newjerseyshandyman.net, all four tracking signal states are held strictly in a denied state by default before any scripts execute.
The four operational Consent Mode v2 signals configured in our site runtime are:
-
ad_storage: Controls whether advertising cookies may be written to or read from your browser. Maintained strictly denied until you click "Accept All". -
ad_user_data: Governs whether user engagement data derived from commercial clicks may be transmitted to Google advertising systems for attribution. Maintained strictly denied by default. -
ad_personalization: Dictates whether ad interaction data may be utilized to serve personalized retargeting ads. Maintained strictly denied by default. -
analytics_storage: Determines whether diagnostic usage metrics and session timing cookies may be placed. Maintained strictly denied until explicit consent is granted.
If you decline cookies or dismiss our banner via the "Essential Only" control, all four parameters remain denied. If you previously consented and subsequently withdraw your permission, our script instantly fires an update event resetting ad_storage, ad_user_data, ad_personalization, and analytics_storage back to denied without requiring a page reload.
| Signal Name | Default Landing State | Upon "Accept All" | Upon "Essential Only" / Rejection |
|---|---|---|---|
ad_storage |
denied | granted | denied |
ad_user_data |
denied | granted | denied |
ad_personalization |
denied | granted | denied |
analytics_storage |
denied | granted | denied |
How Consent is Granted, Changed, or Withdrawn
When you first navigate to newjerseyshandyman.net, our sticky bottom consent banner presents two plain controls: "Accept All" and "Essential Only". Selecting "Accept All" grants permission for analytical cookies and advertising tags for a period of 6 months.
You can modify or revoke this choice at any moment. Every page across our website features a persistent "Cookie Preferences" button in the footer. Clicking that control instantly re-opens your consent choices, allowing you to downgrade to essential tokens or clear stored advertising cookies immediately. Furthermore, our site automatically honors the browser-level Global Privacy Control (Sec-GPC) header; when detected, our runtime treats the signal as an affirmative opt-out without presenting repetitive consent prompts.
Consequences of Declining Storage
If you decline measurement cookies or choose "Essential Only", your ability to use New Jersey's Handyman, LLC remains completely unrestricted. You can view all repair rates, read technician specifications, inspect our workshop tooling manifest, examine past project narratives, submit repair inquiries through sijuc5b.php, and communicate with Ivan Petrov using the direct chat console.
The only elements that stop executing upon refusal are third-party advertising conversion pings and aggregated traffic analytics. We will not record which search advertisement led you to our site, and third-party advertising networks will receive no conversion signals from your session.
Third-Party Platform Privacy Documentation
For comprehensive explanations of how our advertising partners process advertising identifiers and conversion tokens under their own controller privacy guidelines, please consult the authoritative platform notices:
- Google LLC & Google Ads: Review the Google Privacy & Terms portal at policies.google.com to review how Google manages ad identifiers, personalization parameters, and conversion tracking across its advertising ecosystem.
- Microsoft Advertising: Microsoft's collection and processing of click identifiers (msclkid) is fully detailed in the Microsoft Privacy Statement published at privacy.microsoft.com.
- Meta Platforms, Inc.: Meta's use of advertising cookies and browser identifiers (fbclid) is set out in the Meta Privacy Policy available at facebook.com/privacy/policy.
Contact the Contractor Regarding Cookies
If you have specific questions regarding a storage key, cookie retention period, or technical tracking parameter operated by New Jersey's Handyman, LLC, contact our workshop directly: